7 Steps to Prepare You for The Local Search Bonanza. Custom Website Design - 7 Steps to a More Professional Website.
At One Time Local Searches were reserved for services like City Guides and Online Yellow Pages. But the BIG 3 (Yahoo, Google and MSN) have all jumped into the Local Search Market. According to some Estimates Local searches represent 20-25% of all Internet Searches either implicitly or explicitly)
1 - Local Content
Create a web site with a few pages that contain local content.
- If you sell Life insurance in Missouri you may want to have information on how to file a Dispute with the Missouri Department of Insurance.
- If you have mortgages you may want to discuss a Missouri State Government Loan Program for low income first time Home Buyers in Missouri
- If you sell flowers you may want to discuss the best time to plant Roses in St Louis Missouri
2 - Local Yellow Pages
Get Yourself listed in the local online Yellow Pages both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from Yellow Page Listings
3 - Local City Guides
Get Yourself listed in the local City Guides both free and Paid. Currently much of the local Search results for the Local Searches perfromed by the Big 3 Come from City Guides.
4 - Local Blog
Get Yourself a Local Blog. If you sell Insurance in Florissant MO call your Blog 'Insurance-In-Florissant-MO' Try and Post one or 2 times a Week with topics relevant to your Local Market. See Step 1 for Ideas on what to post.
5- About Us Page
Create an About us page on Your Web Site. Make sure your about us Page has your Name, Local Information and the Products or Services you offer. An About us page can be as simple as
- About US: Mike Makler located in Florissant Missouri in North St Louis County Missouri offers Financial Services such as Life Insurance, Annuities and Mortgages.
- One or more paragraphs with inforamtion about You or your company.
- Contact US:
Mike Makler
Florissant MO, 63031
314 398-5547
Place you contact Information on All of your web pages. At a bare minimum include
- Your Name
- Your Company Name
- A Brief Description of Services Offered
- City, State and Zip Code (Street Address Optional)
- Contact Information (E-Mail Address and/ or Phone Number)
7 - Article Resource Box
When You Submit Articles you should create a Resource Box that includes the same information from Step 6 above. You should also have a Link to your web page.
About the Author
Mike Makler
Get Mike's Newsletter Here http://ewguru.com/fin-news
Copyright © 2005-2006 Mike Makler
[You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated getarticles At Ewguru .Com]
Article Source: http://EzineArticles.com/
If you are trying to sell a product or service on your website, then it is important to make your site as professional as possible. You might think designing that your own website to look like a professional did so is a rather difficult proposition, however there are many tools online that will help you achieve professional looking design.
Step #1 URL
First of all, you want to come up with a URL that is professional. This means nothing long, difficult to spell or pronounce, or vulgar. What you want is a short and easy to remember URL that has something to do with your website and one that people will be able to share easily with others through word of mouth. This might take some effort to come up with because many simple URLs are taken, but with some thought and creativity you will be able to come up with something that works. NOTE: Don't even think about registering a domain unless it is a .com!
Step #2 Design
When it comes to design you want your page to look professional. Fortunately, there are thousands of professional web page design templates that you can either buy or download for free. Then, all you have to is upload your grammatically correct and perfectly spelled content and your appropriate photos and graphics to have a professionally designed site.
Step #3 E-mail
You want to make sure that your web host supports e-mail for your URL. This is an important design element that makes you appear professional.
Step #4 Newsletter
A weekly or monthly newsletter on your website about current trends, need to know information, and the like is a great way to appear professional and well put together.
Step #5 Secure Payments
For a professional website you must be able to accept credit card payments and they must be on a secure server. There are no if, ands, or buts about it. If you do not accept credit card payments and if your site is not secure you can forget making any online sales. Be sure that your website itself is as secure as possible and that the software you use for credit card processing is safe and has extra security measures build in.
Step #6 Testimonials
Testimonials are another excellent way to build confidence in your product and promote a professional appearance. When you make a sale, simply send a follow-up e-mail asking for feedback and permission to post what they have to say on your website. Testimonials can really make a difference!
Step #7 Password Protection
If you have a membership type site, you'll want it to be password protected so you can save the information of each member, allowing them to personally manage their pages. This is very important and can really give your website a professional appearance that will stand out.
Michael Turner reveals his foolproof way to increase website traffic in his free 7 part mini-series. Grab it free right now at http://www.powertraffictactics.com/
Article Source: http://EzineArticles.com/
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